Jennifer Lopez Live Platinum Fragrant Winter Wonderland

Jennifer Lopez Live Platinum Fragrant Winter Wonderland

Live Platinum, the new snow- and star-inspired fragrance from Coty and Jennifer Lopez

INTERNATIONAL. Coty Prestige has introduced a new feminine fragrance from Jennifer Lopez. Live Platinum is launching this month into European travel retail, before rolling out to Asia-Pacific doors in October.

A limited-edition, Live Platinum follows on from Live Luxe and the original Live Jennifer Lopez. The winter-inspired concept aims to represent the idea that “every wish in wonderland sparks a sea of stars”.

The advertising campaign portrays Lopez clad in a snow-coloured dress accessorised with an icy blue scarf blowing in the crisp winter air.

The fragrance flacon, a reinterpretation of the original, is coloured a matching icy blue and ringed with a snowflake pendant.

The outer carton is decorated with an ice- and snow-inspired motif, and features a glistening blue surface embellished with silver metallic accents, designed to evoke snowflakes sparkling in the winter sun.

The juice, composed by Givaudan’s Shyamala Maisondieu, opens on notes of marzipan, plum and ruby grapefruit, leading to a heart of Christmas Rose, heliotrope and orange flower. The base combines vanilla, musk, white cedar wood and amber.

Live Platinum Jennifer Lopez will be available as a 50ml edp.