Jennifer Lopez Desdo Forever Fragrant

Jennifer Lopez Desdo Forever Fragrant

JENNIFER LOPEZ
While possessing overwhelming energy, Jennifer Lopez is multi-talented as a singer, actress, dancer, and a fashion and fragrance designer - exhibiting talent in everything she challenges. Her passion for these various challenges are what bring out the beauty and attraction in her brands.

As previously announced, Jennifer Lopez is preparing to launch a new women's perfume called Deseo (Desire) in February of 2008, which for the first time will showcase her Hispanic heritage. The scent was developed under the Coty Prestige umbrella with Ellen Molner and Jim Krivda of Givaudan.......

"With Deseo, the inspiration came from a combination of smells in my own garden. So, I called up my friends at Coty and asked them to come take a walk through my garden with me so they could experience it. It was late at night so there was kind of a dew in the air and I took them to an area where there are these beautiful geranium flowers, orange trees, lemon trees, and all this stuff mixing together that was making this beautiful smell."

"Deseo's top notes are of watery bamboo leaves, garden yuzu, Sicilian bergamot and freesia; the heart is composed of star jasmine, pink geranium flower, orange blossom and French mimosa, and the drydown is of warm amber, oak moss, sensual musks, creamy sandalwood, atlas cedarwood, patchouli and mineral accord.

The collection will include eaux de parfum in two sizes, 1.7 oz. for $46, and 3.4 oz. for $56. One ancillary, Desirable Body Lotion, will be introduced. It will retail for $27.50 for 6.7 oz."

The ad was shot by Peter Lindbergh.

For the first time, a bottle of a Jennifer Lopez scent will offer a different shape from the usual long-necked bottles in the Glow series. The new flacon designed by JLo with the help of the Coty team is meant to represent a diamond in the rough, perhaps a statement about the future of the Hispanic community in America.

(Source: Women's Wear Daily)